Should building your brand require human sacrifice?

In trying to build my brand I’ve been grappling with SEO, growing more confused by the day,wondering if perhaps finding my people would require me to sacrifice a live chicken or something. All that changed this morning when I saw a tweet by Scott stratten  @unmarketing with a link to a post entitled how-scott-stratten-kicked-my-ass by a woman named Amber Naslund , who I immediately followed on Twitter after reading her post!

Why are we writing & for whom?

Amber talks about her real self, her passions, she candidly shares how getting one single negative comment caused her to start altering her presentations, she stopped joking, picked safe topics, never let a curse word fly, in short she conducted herself so as to not offend & in the process she stopped having fun! She’d made a human sacrifice of herself in order to avoid offending others!

Building a brand or an altar to the Google Gods?

As I read Amber’s words I felt like she’d clubbed me with a baseball bat! In my quest to  find my people, to build my brand  I’ve fallen into the trap of writing to not offend, to please as many people as possible. The result? a pleasant enough little blog just like thousands of other pleasant little blogs ! Boring inane pap written to appeal to the masses & totally devoid of the snark that wins me friends in real life & on Twitter! In the name of building a brand, of trying to get a bit of Google page rank I’ve made a human  sacrifice of my personality .Depriving myself of the company of real people who I can really relate to !

I don’t think we’ve met yet

I’m Jean, I’m a card carrying, Boston Irish ,tree hugging liberal who cares deeply about a lot of things, if protecting kids, showing compassion for the mentally ill, caring for our environment  bothers you probably won’t like me. If you don’t like computers and think Geeks are boring you’ll  want to click your back button now. If you hate cats, dislike scented soap and get your panties in a bunch over the occasional use of a well placed curse word this site isn’t for you! If you hate chocolate & gourmet foods (you need a CAT scan) then the ShoppinQueen isn’t for you either! What good is building a brand, a community filled with people if you don’t like them and fear they wouldn’t like you either if they ever saw the real you?

Starting again

Thank you Amber Naslund ,your post really hit me hard today & has probably rescued me & this site from drowning in a never ending stream of  self produced bland vomit . No more human sacrifices from this gal!

Who are you writing for?

Are you writing totally for you? Are your posts aimed at reaching like minded people or are you guilty of sacrificing yourself all in the name of building a brand? I’m eager to hear your thoughts & experiences with this issue!